“Connectors” = a powerful business strategy

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 2000

Malcolm Gladwell, author of Year 2000 national bestseller The Tipping Point: “connectors” can be a powerful business strategy – a “handful of exceptional people” with “a special gift for bringing the world together” by “moving up and down and back and forth among all the different worlds and subcultures and niches and levels” … (pp. 21, 38, 43, 48, 51)

From The Tipping Point: How Little Things Can Make a Big Difference; Malcolm Gladwell; 2000; Back Bay Books; Little, Brown & Co.; IBSN 0-316-34662-4

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